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Backlinks get you visitors

Google gives you two options to get your web pages high up in the list the search engine returns when a user enters the keyword or phrase describing what they are searching for; you can pay Google for ads on the right of the SERPs (Search Engine Result Pages) OR you can get backlinks to give your pages authority and relevance to make them appear high up in the list on the left.

Backlinks are the sledge hammer of search engine optimisation. If you have more backlinks than your competitors you will outrank them. Your web pages appearing in the top positions in the SERPS will bring you more visitor traffic and the backlinks to your web pages from other web pages will bring you more traffic and more authority and relevance in the eyes of Google.

I’ll help you get more backlinks

I will help you avoid:

• spending your money, valuable time and energy searching for and trying methods to get more backlinks.
• the frustration of trying methods to get more backlinks that simply don’t work
• the mistakes made by the majority of web site owners and “experts” when they get backlinks to their websites.

Guaranteed

I won’t try or recommend anything for building backlinks that doesn’t come with a cast iron money back guarantee.

Join my list and you get

My experience, advice and help for free: I have spent nearly six years full time focusing on discovering, buying and testing tools and methods to get backlinks and visitor traffic. I will tell you what backlinks methods work well and which don’t and when you’re stuck you can e-mail me and I will do what I can to help you either by e-mailing you back or calling you direct on Skype.

Regular updates, clinics and teleseminars: I have studied mountains of content, attended tens of teleseminars and talked to dozens of experts about the best strategies and tactics for engineering backlinks and getting more traffic. As a result I have gathered an immense library of knowledge and I have direct access to some of the best minds in SEO (Search Engine Optimisation) who regularly help me solve problems and shared with me new methods for creating backlinks in difficult niches. Based upon your questions and problems I will send you updates and invite you to online interactive sessions where I not only answer questions and share with you new methods but walk you step by step through how to implement the answers or use the new methods. In most cases these sessions will be free.

How much is this?

FREE to the first 200 people who sign up, after this I will be raising the price to $29.97 per month. Go ahead and sign up now in the box provided above.

I look forward to working with you

Nick Julian-Charles

The pages from which backlinks originate pass ‘authority’ and traffic to the page to which the backlinks point. Backlinks are like votes - the higher the number of votes (backlinks) the more relevant and popular the page is considered by the search engine. But ‘votes’ cast through backlinks from trusted or authoritative pages to a page have greater influence over the search engines consideration of this page than backlinks originating from pages with less ‘trust’ or authority. Good examples of trusted sources of backlinks carrying higher authority are pages belonging to education (.edu) and government (.gov) web sites. Backlinks from web pages with high page rank (a value given by Google to any page that it considers over a period of time to have sustained and continued to accumulate backlinks) pass some of their page rank via the backlink to the target page.

Similar to a label, the backlink anchor text has influence over the search engines classification of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for information related to ‘parenting’ than if the backlink was labeled ‘babycare’. Many people mess up their backlinks strategies because they focus on quantity as opposed to quality of backlinks. For example if all of your links to your ‘parenting’ page come from sites not related to ‘parenting’ then whilst you have backlinks they will almost certainly bring you the wrong traffic.

So here is my tried and tested advice for getting backlinks to your pages, high rankings in the search engine results pages and the right type of traffic to your site. Initially you should focus on choosing the correct keywords. I like to build a keyword ‘cloud’. I always start with a single ‘top’ level keyword or key phrase which has significant visitor traffic. To discover how much visitor traffic is being generated by searches for my top level keyword I use the Google keyword analyzer tool.  I look at words and search phrases associated with my ‘top’ level phrase and create my ‘cloud’. I then generate content in the form of articles and videos containing backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and distribute these to the various directories. When I write my content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.

SEOmoz Whiteboard Friday - How to Get Re-Tweeted from Scott Willoughby on Vimeo.

A really instructive video on Wordpress Blog search engine optimisation, techniques and plug ins. Ok its 55 minutes but be prepared to take notes and learn a lot. I will be starting a directory of tried and tested plug ins on this page together with reviews and of course instructions on do’s and donts. Make sure you bookmark this page or subscribe to my feed.

Cheers

Nick JC

One of the great things about starting this blog has been the number of questions I have been getting which in turn are helping me to decide how best to help as many people as I can who are struggling to get traffic to their sites.

A lot of Wordpress blog owners who signed up for my help have been asking about fast ways to make money from the existing work they have done on their blogs.  At the time of writing I own and operate about 78 blogs in different niches, so you can imagine how many different tools and strategies I have tested and I am personally using to make these blogs work for their living.

I just did a count and a review of what is working best for me and I have decided to share with my list the top three methods and tools for turning a Wordpress blog into a money making machine.

I hope you are aware that the fastest and safest way to make money on the web is Affiliate Marketing as there are thousands of product owners out there looking for people to promote and sell their products. In the simplest case all you need to do is add a link from your site to the product owner’s sales page. If the person seeing and clicking on the link buys the product you get paid a commission.

One of the fastest and simplest methods I have evaluated

So I thought I would begin by introducing the simplest and fastest method I have used to help you create literally thousands of Affiliate links from the content of your Wordpress Blog. This method takes about five minutes to install and probably about 35 minutes (I measured it just now) to get to a point where you have added hundreds of Affiliate links to your blog without messing up your content and look and feel of your blog.

How (well) it works

This tool instantly links as many keywords as you identify in your blog and links them to the relevant web sites found in places like Clickbank that have high conversion rates and good payouts.

Now a word of caution, you are not going to make millions out of this but my rules are really simple - try it out on a limited number of keywords that you know are bringing people to your site. You can find this information in your Google Analytics (If you don’t know how - get in touch in the comments section below). The strategy is simple ‘get a rope across the river’ and just make sure you understand how things are working, then refine a little and test. When you are confident you are getting results then do more.

My Results

Now I can say that the sites I am using this method on have fairly good traffic and across 7 sites with a reasonable amount of content I am earning an average of $1700 per month. Which isn’t bad considering I have spent about 4 hours work doing the whole set up on all seven sites.

Technorati Tags: affiliate marketing, backlinks, blogs, wordpress

It’s an unfortunate fact that we live in ‘me’ world. Marketers everywhere know this and work with it every time to sell their wares.

The natural mental reaction of every one of us to a new advertisement or offer is “What’s in it for me?” If the marketer hits the mark and gets the prospects interest then the game begins.The most successful information marketers have a deep understanding of what it takes to turn this interest into desire, desire into trust and trust into a sale.

Here is an example from a link in a mail I received just as I sat down to write this blog post:

>BEGINS<

“What if in just minutes a day you learned the most powerful strategies and techniques to get everything you ever wanted?”

“What if even in this challenging economy, your life & business was so transformed that wealth, happiness, & peace of mind oozed out of every pore?”

“What if you had a LIMITED opportunity to work with one of the world’s top business performance coaches?”

The coach who has helped boost the profits of many of America’s Fortune 500 Companies by hundreds of millions of dollars and the coach who could help make your dreams a reality?

“Would you go for it?”

(Read this letter to find out if you’re one of the select few who can)

>END<

I am dedicated to learning more and keeping abreast of the latest techniques so I always take a look at new material that lands in my inbox.In this particular case the mail containing the link was sent to me by someone I trust.

The person who sent me the e-mail with the link doesn’t know me personally. But, he recommended I look at it. In fact he went to a lot of trouble to write his recommendation and send it to me.

They simply built up my trust by catching my attention when I was looking for a solution to a problem.On the page on their site was a video.

It didn’t try to sell me anything, it just gave me SOME of the information about how to solve my problem but not just quite enough detail.The video was long, informative and simply a bunch of slides with a captivating narrative. It had not cost much to make. The content in the video was engaging and detailed & as well as answering my questions posed more questions I had not previously thought of. I was hooked. I wanted to know more as I didn’t just want to solve my problems I wanted to go further.

To go further and learn more I simply had to ‘opt in’. Put my name and e-mail address into the little box to get to the additional free content. The free content that purported to solve my problem. But it didn’t, it educated me some more and the more I understood the more I wanted to know.

The marketer obviously knew this.

Within days I was receiving e-mails offering me a ‘total solution’ to my problem. Worse still I was being offered solutions to problems I didn’t even know I had. I was perplexed but excited and I was almost convinced I should spend the money and all of the answers would be mine. But then my survival instincts too over, I was supposed to be making money not spending it!

And that’s when every thing changed for me.

I knew enough from the free content to know the questions to ask and I turned to Google for the answers.Now competition for attention of searchers is everywhere on the Internet and this means one thing for everyone who runs in this race.

They have to be better. Better in this case, means giving away more detail than the competition and stating the fact that you are well known. And this is where the celebrity factor comes into play. The more you give the more you will receive.

This is an undisputable fact. The more authoritative your content, the more highly valued you will become to your prospects and customers. Sure it hard to keep giving stuff away but believe me it works. Word soon gets around and the backlinks and the traffic follow.

In one of my niches I give away at least three hours work of detailed content a week, People opt in and subscribe to my list just to get at more free content.

I start a conversation with my list and on my blogs. I gently pose questions and ask for affirmation.

I then supply some of the answers as a pre-amble to selling a product. Just something that I know is rock solid and works. Sound familiar? I then ask my buyers for their comments and questions about the product they have just bought and the cycle of product creation begins again.

Three hours of work a week to build up a list and authority & then the money follows - supported of course with a few ninja backlinks,,,The cost and effort required to create and deliver valuable content sinks lower by an order of magnitude every year. People go online for answers and information and the best sources get reputation and backlinks.

In turn the people ‘affected’ by my antics often communicated their perceptions to other individuals and groups before I had actually engaged with them. As you might imagine if my ‘publicity’ was negative then it hindered and often halted my progress. Unfortunately the majority of my publicity was negative. My ‘corporate backlinks’ carried a lot of negative link juice.

The power of perception

It was only after a couple of significant career set backs that I learned that perception management was an art I simply had to master as a priority if I wanted to get ahead. As you might imagine this was not so easy, as I had to reposition my self in the minds of a fairly diverse and large group. This ‘makeover’ met with a lot of resistance and it took a long time and a lot of patience and effort to change perceptions and get positive references. But change I did and so did my fortunes.

Impressions count – it’s not what you know it’s who you know.

We all know that getting ahead in any society or business environment is substantially enhanced by paying attention to networking and making the right impression. The web is no different. Who you know and what they think of you is critical to establishing a solid, durable and lasting presence and reputation on the web.

Reputation = Backlinks

As a web site owner you have two key tasks establish backlinks from credible, related and authoritative sources and create valuable content that people will naturally link to and organically socialize on your behalf. You have to focus on building a reputation for your site and get others to spread the word. This sums up what Google wants. The more you can do this and satisfy Google the easier your SEO efforts should become. Get this right and the backlinks and the traffic will follow.

Whichever way you look at this the hard facts are it’s a lot of hard work. There are however quite a lot of things can you can do to make the work easier and get to where you want to be quicker. I will be sharing the details with you over the coming weeks on this blog.

Game changing events

A couple of events changed everything for me and there is no reason why following my advice shouldn’t do the same for you.

Being a Celebrity will get you backlinks

Now a celebrity is an individual who is famously recognized in a society or niche and their ‘level’ of celebrity status varies depending upon their field, location and marketability within their niche. For example an individual might be a celebrity to some people and to others he or she may be completely unknown. On the web you will find plenty of evidence of communities with backlinks or references to individuals or groups with ‘celebrity status.

The audience is listening

In every niche regardless of how obscure there are celebrity opportunities. The most obvious type of celebrity being the expert or trusted authority (sound familiar?) whose voice and opinions carry weight and influence. Experts enjoy more than passing curiosity they have the persistent or ‘sticky’ attention of the audience and on the net this translates into backlinks and subscribers to the experts feed (more on feeds when I discuss RSS in an up and coming post).

Whichever niche you choose you should focus on being an authority. To do this you must understand your market and over deliver on what it wants. Over delivery is a strategic mind set and is proven to work over and over again in all markets. Over delivery is always recognised and will inevitably spread the word. I will come to how and when use ‘events’ to capitalise or gain more ground from the spread of your reputation in a moment. But first I need you to think about the behaviours of what I call mainstream celebrities.

How celebrity behaviours create backlinks that Google loves

A mainstream celebrity is someone who is known by most people. These people are household names. For example, Virgin’s Richard Branson was just another CEO in a niche until he became a global celebrity after he tried to fly around the world in a hot air balloon to get the press and subsequently the world’s attention. Branson became an ‘A-List’ celebrity overnight.

It was a simply a well publicised and significant event that captured peoples attention and imagination. Branson actively and vigorously sought media attention and as a result became a trusted brand in his own right. As a result Virgin has become a trusted brand preferred by the masses in different markets.

In Part 4, I will share with you how it is possible for you to do the same

Technorati Tags: backlinks, Google Authority

In the next three posts I am going to focus on how to make others to notice you and in turn get Google to do the same. I will discuss the importance of your market positioning, why thinking like an A-List celebrity is important and the power of being “remarkable”.

Get these factors right and authority and backlinks will follow.

Solid market positioning will get you backlinks

Market positioning is defined as the position you, your product or service occupies in your prospect’s mind relative to their perception of your competition. Think of your target’s mind as a ladder – basically you want to be on the top rung and everyone else to be below you. The distance between the number one and number two player in many markets is often a significant order of magnitude. Existing on the top rung gives you immense power and longevity.

A great example of this is Google, even though other search engines had been around for some time and appeared to be in defensible positions, Google used positioning to reposition their competitors in the minds of searchers. Google redefined the whole search experience and now controls a massive 80% of the search activity on the Internet. Google decided from the outset the position they wanted to be in and went for it – the results are history.

Your backlinks strategy is a critical foundation stone of your positioning. Every link you acquire and every visitor it brings should be aimed at positioning yourself in your prospects mind to ultimately bring you a steady growth of more natural backlinks.

I am not saying that to begin with you can achieve natural links, you do need visibility to get visibility if you see what I mean ;-). If you sign up for my service I will share with you tools methods and tips you can use to get the initial visibility you need and get the momentum of getting natural backlinks going.

Positioning is arguably the most critical part of any marketing strategy. Without clear positioning you are confining yourself to the category of “also ran”, which will probably turn out to be fatal.

So I strongly urge you to read the book “Positioning” for two key reasons:

• if you don’t understand the impact of positioning and what you should be doing about it.
• if you are choosing or worried about a name for your business, product or website.

It’s roughly a six hour read and will probably change the way you think about your marketing. Just go do it…

Cheers

Nick

Coming soon: In part three I discuss why you should think like a celebrity and why it’s key to getting more backlinks

Technorati Tags: Back Links Authority, Google Authority, Market positioning, SEO strategy

After considerable analysis of the the niche and keywords he was focused and and in depth review of his back links I was puzzled as to why his backlinks strategy was not working.

I am a great believer in the art of dividing and conquering to solve a problem, in my early career I was a mainframe support engineer and I spent many a night in cold data centres debugging sick mainframes that supported thousands of users and therefore the speed at which I could resolve a problem was critical. One of the techniques I was fortunate to have been taught was from a consulting firm called Kepner Tregoe. The skills I developed resulted in me adopting a very disclipined and detailed approach to problem solving.

The flexibility of the fundamental technologies and concepts that underpin the web enable you to build prototypes very quickly and I was quickly able to build an identical ‘control’ set up around a keyword with similar search volume and competition characteristics to my student’s.

True to form the ‘control’ set up worked well and ranked in a matter of days. The obvious conclusion being that my methods for building back links have not been affected by any subtle changes in Google (you should know this happens frequently…more in another set of articles).

The only thing left to do was to check each link to the student’s site. Two and half hours of studying the syntax of each backlink revealed the answer to the problem. A slash at the end of the URL!!!

Here is what I mean:

www.websitename.com is a different site to www.websitename.com/ is a totally different site as far as Google is concerned….

I discovered that a significant percentage of my students backlinks were pointing to one URL containing the slash problem and the remaining backlinks were pointing to a page without the slash.

The lesson is obvious. If you are engineering backlinks using some of the legitamite methods I share with you in my teachings. Stick to ONE format of URL when you format the link.

Thats all

Nick

Technorati Tags: backlinks - FAQ & Education